Data Intelligence of Google Analytics

This week, we have used the Google Analytics to analyse the visitors of MIS Department website. By using the GA tool, we can know that which countries or cities they are from, which key words they use to land the homepage, how long they stay on each page, etc.

There are many kinds of data in the GA report. However, to understand what status the data indicate or what the results they demonstrate, we need to dig deeply into these data to make use of them.

In order to practice, we used the partnering opportunities page to analyse the visitors. Basically, we had three recommendations for improving this page:

• Using more precise keywords
• Adding redirect link on relevant page
• Using social media and LinkedIn

We do have data to support these recommendations. However, when other teams presented their recommendations in the class, we found that our data are not sufficient and deep enough. For example, Even though some of the visitors come from Facebook, most of them are students. The partnering opportunities page is supposed to be visited by the companies or recruiters. Thus, the visitors who use social media like Facebook are not the target market.

From this homework, we understand that thinking more critically and comprehensively will help us to get better results.